
The first online
course I took is entitled ‘Learning to write for the web’, in here the author
tackled step by step on how to write, what your content should look like, the
do’s and don’ts and how you can make your content more appealing to the readers.
I made a lot of
content for the past few months but I learned that it’s not enough. The first
thing that we should do or know is what are the pages that acquire more traffic
and high-bounce rate.
After we
distinguished those things, it’s time for the long-term strategy:
§ To ensure that every
content gets to reviewed before it gets published
§ Review content audit,
where you review every page and every section of our site, update or delete is
necessary (the criteria for the content)
§
Write
down and share the review criteria that we decided upon to understand what’s
required for a page to be published
Next is how do people use or read the content we made on the website? Most internet users are on research mode when they are online, they don’t read your entire content and will only read 20 percent of it.
People scan; they
don’t read. – users scheme most when reading online and tend to miss
information. In order for us to capture their attention, we must start each
paragraph with a key idea, using words that will tell a story for the rest of
the paragraph. These words are the ones people’s eyes rest on when they are
scheming.
If it’s too long or
contain more than one concept, then they might completely miss the subsequent
ideas that you placed in the paragraph. Solutions?
· Use short words
· Short sentences
· Short paragraphs
If you’re covering
several different ideas in your content, then the best alternative is to
convert some part of your content into a LIST.
· Easier to scan
· Are written
telegraphically
· Break up text
It makes the
information easy to digest.
What Should your
content look like?
· Homepage or summary –
5th grade
· Summary – 8th grade
· Support Information –
11th grade
This is based on the
study that there are also a lot of individuals who don’t have the skills to
read to the high reading level as many individuals don’t like reading.
These are the most
important part on this topic, please bear in your mind these following points:
· Know the pages with
high bounce rate and traffic
· Rewrite your content
· Have a long-term
strategy
· Track your
effectiveness
· Know the behaviour of
your online readers
· How should your
content look like based on age and reading comprehension
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