In this digital era, people have got the importance of having a website for a business. It works as your sales person for 24/7, it helps to reach large number of customers beyond the boundaries etc. People are aware about these advantages and taking steps towards their online presence.
But things have moved further than this. Now, having just a website does not put any impact on user. Your website should complete with necessary features like call to action button, online chat, easy navigation and should convey the core services of the business. Top of these, having a responsive website is very much important now a days.
Do read this post if you still unaware about the importance of responsive website design.
In 2015, Google announced that mobile-friendly (Responsive) websites will see the boost in their search engine rank. Since then responsive websites are gaining popularity and importance over normal websites. People started using smart phones not only for calling and messaging; but also browsing the websites. This result, many businesses started turning their normal websites into responsive layout. Have a look on few points which are the reasons to adopt this new technology..
Responsive websites are flexible. The content moves freely across all screen resolutions and devices. Both the grid and images are fluid. It gives a smooth user experience. No scrolling or resizing is needed for any visitor on any device.
2. Cost effective
Making one responsive website takes comparatively less time than making a standalone mobile application. It reduces installation / configuration cost too. Responsive website gives you long run benefits with lower maintenance.
3. Lower the bounce rate
Responsive website gives better user experience to the visitors. Therefore, it is much sure that user will stick to the web page for longer period of time and explore the different areas of the site. Alternatively, if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.
4. Google loves it!
Google prefers responsive websites for its ranking. It is easier to share the contents and urls from the responsive website. The feature of responsiveness gives an important ranking factor in the search engine.
5. Higher conversion rate
If user sticks for longer time on your website, then higher chances to get that user converted into customer. The user can take the action like signing up for news letter, making a purchase or request a call back etc which can be taken forward.
As you can see, there are numerous benefits of responsive websites for your business. If your website is still old, then plan a redesigning with responsive features.
We are happy to take care of your online burden; due to which you can concentrate on your core objectives. Let’s talk today more on it. We are available for chat on http://www.vox.ae/.
Talk to you soon!